marketing adaptation culture

Certain types of translated content, specifically gaming and film, are often expected to be radically changed when developed for a new culture. Journal of Research in Marketing Volume 3 No.1 August 2014 Comparison on the Impact of Standardization and Adaptation on International Marketing Shanon Yap Phui Wei1 Rashad Yazdanifard2 1,2 Center of Southern New Hampshire University Programs HELP College of Arts and Technology, Kuala Lumpur shanon_ypw@hotmail.com1 rashadyazdanifard@yahoo.com2 Abstract- Study of the transformation of marketing . therefore, the cross-cultural adaptation of titles is a crucial tool in offering target-language consumers titles that ideally retain not only the ability to reference the plot and storylines of the film but also to convey genre elements through the exploitation of target-language conventions and associations, particularly when it comes to a … Journal of Marketing and Consumer Research www.iiste.org ISSN 2422-8451 An International Peer-reviewed Journal Vol.23, 2016 46 Standardisation versus Adaptation as an International Marketing . International Marketing International Business Understanding differences in culture can help you build more effective content to reach beyond borders. Before reaching your market and communicating with your audience, it's imperative to know what cultural adaptation is, how it works, and what makes it the single most influential data point for a business to succeed in fulfilling its market's needs. The firm needs to determine if it should adapt both the product and strategy, or just the strategy. Marketing Mix: the Standardization vs Adaptation Dilemma It is also an important part of product modification, and ensures that the uniqueness of the product is maintained while the aspect to change is targeted. Adaptation occurs when any element of the marketing strategy is modified to achieve a competitive advantage when entering a foreign market. It may have to be modified to conform to government . recognize and to use cultural differences in their use. The background of consumers plays a huge role in affecting how they consume content, products, and services influenced by their language, traditions, customs, beliefs, and experiences. Product standardisation means that the firm sells and advertises a standardized product in the international context. 3.6 Marketing Across Cultures - Washington State University Guide To Product Adaptation | Indeed.com

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